Enxins | 小品

SAM BRANDESIGN provided brand positioning and brand design services for Enxins, a lifestyle selection store in Macau. The focus of the brand design services was the redesign of the brand logo. Enxins started as a blog, sharing self-created lifestyle brands from Taiwan. With personal product experiences and easy-to-read content, they aimed to bring the warmth of Enxins to the local residents of Macau.

 

SAM BRANDESIGN為澳門的『小品 - Enxins』生活選物進行品牌定位與品牌設計服務，其中品牌設計服務內容以品牌標誌重新設計為主。小品 - Enxins以撰寫部落格起家，分享臺灣的自創生活品牌，以親身的產品使用經驗，用輕鬆且有條理的文案內容，讓澳門當地居民也能感受到小品品嚐生活的溫度。

 

The brand logo redesign for Enxins centered around the concept of "peace of mind“, aiming to capture the essence of Japanese craftsmanship (Shokunin) and the Taiwanese service charm. The products offered by Enxins can be categorized into two types: durable everyday items and consumables that are part of the daily life cycle. The logo design incorporates the Chinese character "品" (meaning "product"), with the upper part representing solid and enduring everyday items, and the two lower parts representing the symbol for infinite cycling of consumables.

 

小品 - Enxins的品牌標誌重新設計方向以『安心』為主軸，希望品牌能呈現日本職人（Shokunin）的氣息以及臺灣服務的人情味。其提供的產品類型主要分兩部分，一部分為固定永久使用的生活器具，另一部分為生活中循環的消耗品。故以『品』字做收斂，上『口』代表鞏固的生活器具，下『兩口』代表無限循環的生活消耗品符號。