MR. HOU | 無名甜品店

SAM BRANDESIGN has undertaken a comprehensive brand image enhancement for "Mr. Hou," which includes brand logo design, storefront design and packaging design. Mr. Hou started with a focus on baking cakes and desserts, infusing the concept of handmade Taiwanese sweets into their signature product, Blancmanges Roll.

 

SAM BRANDESIGN為『無名甜品店 - MR. HOU』蛋糕甜品進行整體的品牌形象提升，服務內容包含品牌標誌、空間規劃設計及相關包裝設計。無名甜品店 - MR. HOU以烘培業的蛋糕甜品起家，用台灣人手作甜品概念注入到品牌明星商品奶凍卷料理。

The brand logo combines the existing textual concept with a new element, the "hot air balloon," symbolizing the joy and relaxation of indulging in desserts as if traveling around the world. Each flavor offers a new cultural experience, utilizing unique ingredients from different regions, starting from Macau and reaching every desired destination.

 

品牌標誌將原有的文字概念組合賦予更多的品牌想像空間，以『熱氣球』為品牌新元素與『奶凍卷』做結合，帶出吃甜品如同環遊各地的心情一樣，舒壓又愉悅。每種口味都是一個新的文化體驗，採用各地的特色食材，從澳門出發到每個心想的目的地。

 

The graphic element design of the brand explores various destinations worldwide with Macau at its center, incorporating a hand-drawn illustration style that highlights local cultural landmarks. Mr. Hou ensures that each dessert has its own cultural story to share, embarking on a journey of taste exploration.

 

品牌輔助圖形設計以澳門為中心向世界各地進行探索，採用手感插畫風格融入澳門地方人文景點，無名甜品店 - MR. HOU讓每個甜品都有自己的文化故事可以分享，開啟一段味蕾的旅程。

 

"感謝SAM BRANDESIGN團隊用創新思維，且細心理解我們對品牌的需求，創造出獨創設計理念，協助重塑了我們整體品牌形象，溝通過程輕鬆愉快，也開啟我們對品牌的創意思想，從不懂品牌到理解自己所想要品牌，只需要一天的時間，優秀的團隊及領導，全方位的設計理念，需要設計一定會推薦SAM BRANDESIGN團隊"

- MR. HOU -