臺灣, 高雄, 璞玉, PUYU, 煎餃, 冰花煎餃, 標誌設計, 品牌設計

PUYU | 璞玉源始

SAM BRANDESIGN has provided brand design services for the second-generation store of "Guo Zhong Chuan Qi Guo Tie Wang," a well-known Northern Chinese dumpling restaurant in Kaohsiung, Taiwan, known as "PUYU." The main focus of the brand design services is the creation of the brand logo. "PUYU" represents the humble refinement of jade, symbolizing the brand's Chinese cultural heritage. The second-generation store specializes in selling pan-fried dumplings, scallion pancakes, soups, and side dishes. The brand is dedicated to developing a diverse range of pan-fried dumpling flavors and focusing on perfecting each individual product, reflecting the craftsmanship spirit. The brand logo is based on the elements of "pan-fried dumplings" and "scallion pancakes," with adjustments made to incorporate the Chinese name "璞玉" (PUYU) in a complementary position.

 

SAM BRANDESIGN為臺灣高雄知名北方麵食館- 鍋中傳奇鍋貼王的二代店『璞玉源始 - PUYU』進行品牌設計服務,其中品牌設計服務內容以品牌標誌設計為主。璞玉 - 取其謙虛,淬煉成美之意,此外希望能帶出品牌的中華文化色彩。二代店僅賣『鍋貼』、『蔥油餅』、『湯品』及『小菜』。專心研發多元的鍋貼口味,專心做好獨立的產品,體現職人精神。品牌標誌以『鍋貼』、『蔥油餅』為基礎,與品牌中文名稱『璞玉』做交叉位置的調整。

 

 

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