PUYU | 璞玉源始

SAM BRANDESIGN has provided brand design services for the second-generation store of "Guo Zhong Chuan Qi Guo Tie Wang," a well-known Northern Chinese dumpling restaurant in Kaohsiung, Taiwan, known as "PUYU." The main focus of the brand design services is the creation of the brand logo. "PUYU" represents the humble refinement of jade, symbolizing the brand's Chinese cultural heritage. The second-generation store specializes in selling pan-fried dumplings, scallion pancakes, soups, and side dishes. The brand is dedicated to developing a diverse range of pan-fried dumpling flavors and focusing on perfecting each individual product, reflecting the craftsmanship spirit. The brand logo is based on the elements of "pan-fried dumplings" and "scallion pancakes," with adjustments made to incorporate the Chinese name "璞玉" (PUYU) in a complementary position.

SAM BRANDESIGN為臺灣高雄知名北方麵食館- 鍋中傳奇鍋貼王的二代店『璞玉源始 - PUYU』進行品牌設計服務，其中品牌設計服務內容以品牌標誌設計為主。璞玉 - 取其謙虛，淬煉成美之意，此外希望能帶出品牌的中華文化色彩。二代店僅賣『鍋貼』、『蔥油餅』、『湯品』及『小菜』。專心研發多元的鍋貼口味，專心做好獨立的產品，體現職人精神。品牌標誌以『鍋貼』、『蔥油餅』為基礎，與品牌中文名稱『璞玉』做交叉位置的調整。

“我們是台灣高雄經營20年的北方麵館，由於轉型需求跟Sam合作，設計了「璞玉餃子」二代店的Logo，感謝貴公司，不厭其煩的與我反覆討論，給予我們數個不同類型的想法，目前Logo客人反應良好，能直率的表達我們賣的商品，在此致上萬分謝意！”

- 璞玉源始 -