branding, brand development, brand, 品牌, 品牌發展

Don't Let Perfect Be the Enemy of Good

In a world that constantly strives for excellence, everyone desires to pursue perfection. Whether it's in work, academics, or personal life, we are often ingrained with the notion that only perfection is the measure of success. However, sometimes our pursuit of perfection can become a stumbling block in our progress. That's why there is an old saying, "Don't let 'perfect' be the enemy of 'good.'"


The true meaning behind this proverb is that when we become too fixated on pursuing perfection, we may miss out on opportunities or achievements that are already good enough. Sometimes, we invest a significant amount of time and energy in the pursuit of perfection, only to find ourselves trapped in an endless cycle of striving without ever truly reaching our personal or team goals.


This concept has widespread applicability in various fields, including brand development. Many businesses, in their quest for a perfect brand image, may get caught up in an endless loop of modifications and optimizations, without ever actually launching their products or services. They may expend a great deal of time and resources on minor details, disregarding market demands and customer feedback. Such a pursuit of perfection can cause businesses to miss out on market opportunities and even damage their brand image.


On the contrary, when we learn to let go of the pursuit of perfection and focus on doing the task at hand well, we may discover unexpected achievements and opportunities. This does not mean that we should abandon the pursuit of excellence altogether, but rather, we should establish reasonable boundaries and learn to let go when necessary.


This concept is beautifully exemplified in the book "Small Steps, Big Leaps" by Robert Morris. In his book, Morris shares his experiences and insights, emphasizing the importance of taking consistent action and learning and growing along the way. He advocates for the strategy of "small steps, fast pace," which involves breaking down big goals into manageable steps and continuously making progress. This approach not only helps us overcome the pursuit of perfection, but also enhances efficiency and results.


For brand development, this strategy is highly applicable as well. We can break down brand objectives into specific steps and implement them gradually. Such an approach helps us launch products or services earlier and engage with customers to gain a better understanding of market demands and feedback. Through continuous optimization and improvement, we can establish a more competitive and sustainable brand.


At the same time, it is crucial to differentiate between "good" and "perfect." "Good" refers to achieving basic standards and delivering valuable outcomes, while "perfect" represents the relentless pursuit of flawlessness, which may require endless effort and time. We should learn to accept "good" when appropriate and strive for better performance in subsequent improvement processes.


The inspiration and impact of this concept on brand development are significant. When we let go of the desire for perfection, we can launch products or services more quickly, establish a good relationship with customers, and continuously innovate and improve based on feedback. Such agility and flexibility can make a brand more competitive and stand out in a fiercely competitive market.


In conclusion, don't let "perfect" be the enemy of "good." We should learn to let go when necessary, accept "good," and continuously improve. This concept is particularly relevant for brand development. By relinquishing the pursuit of perfection, we can launch products or services faster, establish good relationships with customers, and stand out in the market.


Morris, R. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.

























- Morris, R. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.