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The Road to Ray-Ban's Brand Naming Success
Be a Voice, Not an Echo
Using Price Anchoring Theory to Enhance Brand Value
How Häagen-Dazs Created a Unique and Successful Name
Don't Let Perfect Be the Enemy of Good
The Best Timing and Strategies for Creating a New Brand
Three Words to Avoid in Brand Marketing
Timing and Trends in Packaging Redesign
If It Ain't Broke, Don't Fix It
Key Factors in Pricing Strategy: Costs, Value, and the Market
How Porsche Became a Top Automotive Luxury Brand
Pursuing Excellence: Details that Define Luxury
Shifting Perspectives: Brand Positioning Strategies from Expensive to Premium
Don't Chase. Attract!
How Patek Philippe Shapes the Leading Position in the High-End Watch Industry
The Psychology of Brand Design for Different Generations of Consumers
Innovation Sets Leaders Apart from Followers
Brand Integrity: The Foundation of Building a Successful Brand
How Uniqlo Brand Captivates Consumers' Attention
How Lamborghini Shapes the Brand Image in the Supercar Industry
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