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Knowledge

  • Three Words to Avoid in Brand Marketing

  • Timing and Trends in Packaging Redesign

  • If It Ain't Broke, Don't Fix It

  • Key Factors in Pricing Strategy: Costs, Value, and the Market

  • How Porsche Became a Top Automotive Luxury Brand

  • Pursuing Excellence: Details that Define Luxury

  • Shifting Perspectives: Brand Positioning Strategies from Expensive to Premium

  • Don't Chase. Attract!

  • How Patek Philippe Shapes the Leading Position in the High-End Watch Industry

  • The Psychology of Brand Design for Different Generations of Consumers

  • Innovation Sets Leaders Apart from Followers

  • Brand Integrity: The Foundation of Building a Successful Brand

  • How Uniqlo Brand Captivates Consumers' Attention

  • How Lamborghini Shapes the Brand Image in the Supercar Industry

  • Employee Passion and Brand Attractiveness

  • Shaping Green Brands: The Key to Winning Consumers' Hearts for Businesses

  • The Crucial Role of Market Research in Brand Design

  • Captivating Consumer Action with FOMO

  • How to Attract Customers through Excellent User Experience

  • Crafting an Irresistible Online Brand Presence

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